About Viral

Superbowl Ads Make Their Way Online

In the future it would be nice to see a little number on the side of each Superbowl ad indicating the entire cost of the ad from start to finish.  This would allow for glaring clarity in terms of who wasted their money and who is making the right choices directly to the viewer. It wasn’t all bad though as you can see from the comedy cake taker “Year One”.

The Superbowl comes with privileges, cou(brand exposure)gh [excuse me], and that’s why advertisers pay.  But these massively expense ads don’t due their budgets justice.  One might think enough time and money can get you anything.  Looking at the ads from this year’s Superbowl the online story sees many of the ads fall short of any impact.  Muffled by the top cheeses of appeal some agencies may be wishing they went with a more practical ad rather than creative flare that missed the mark.  

Breaking down those willing to fork out the cash for the huge international stage included some of the regulars.  Coke and Pepsi battled it out while Pepsi probably wished they just had last years back.  If that’s not the case, then they will probably be happy with their 12-16 girl market increase thanks to Britney Spears.  This being a  testy call switching from Justin Timberlake in 2008.    

Movie trailers were of course present including a $healthy$ reminder to see the newest animated creation; Aliens vs Monsters.  Transformers 2 will also be one to watch grow as this loyal fan base grabs hold of it.  Other mentionables include: G.I Joe, E-trade and Mister Potato Head shows us the classic him vs her battle.  Both Shatner and Baldwin make an appearance.  Baldwin playing his usual piece on camera.  That pitch was probably simple; 

“Hey yah, uh so Baldwin is just going to talk about himself and TV, cool?”.

“Fetch” by Budweiser is being reported as a favorite but there is much convincing to be done.  In 2008 they had the Clydesdale and the dog, this year they have the Clydesdale and the dog…something wouldn’t be wrong if it had more depth.  However, it was a predictable game played by a dog and weak in comparison.  Lining the horses up like football player was creative, especially when the streaker made an appearance but the sequel sadly should be the demise of this chapter.  The numbers, in terms of views, may be there to match a lower end viral but these videos have been injected with the Superbowl steriod and wouldn’t make waves otherwise.  If they want a lesson in how to be successful two years running, they should talk to Career Builder.

Cheers