About Viral

B.S. – Funny Enough to Share?

Women might hate this until the end; men will probably laugh all the way until they realize the twist.

At a closer inspection of this video it’s not to hard to see the elements that would make people laugh.  Looking back at the popular categories from The Evolving Elements of Popularity you could see elements of unique creativity produced via the animation.  You could also file the video under comedy because of the satire but we will have to leave it off the list until it can be called viral.  If you were to dissect this video try viewing it through the lens of both a male and female viewers.  

Males, who are stereotypically the internet enthusiasts, would find all the jabs at women about their menstrual cycle and their supposed smaller brain intriguing.  As a male watching this you might feel slightly devious as you wonder if the video is going to get away with bashing women for a solid two minutes.  But alas the twist comes and the message revealed to raise what’s sure to be mixed emotions for men.  They realize what had kept them staring at the screen abruptly does a 180 and satire is there to provide the slap. 

For women the viewing experience is undoubtedly different.  Coming from the other side of the fence the jabs may seem harsh or corky depending on your level of seriousness.   All in all you need to stay for the end if you don’t want to think the internet is just a place for uploading overblown myths that have been gathered together over the centuries. 

The video is undoubtedly funny but with little to no distribution pushing it deep into the www will it have legs?  For Nike’s sake, considering this is a philanthropic effort; let’s hope it can gather speed.  The web does not operate on a “build it and they will come” model. 

The video needs a fan base.  Take I Met The Walrus for example.  The animation styles are similar and B.S throws in a decent amount of humor but John Lennon was a Beatle and the interview is one of a kind, that’s what generates its million plus view status.       

Cheers