Sprint’s Now Network Taps into a New Media Style

Sprints newest campaign centered around the “now network” slogan follows a trend that is going to make graphic artists, Flash experts and After Effects professionals the new age directors.  Take a look at Sprints lastest video.  

 

Remind you of something?  No? How about the video “Did You Know?” that was done in 2008 and slept until 2009 before going viral.  Did You Know was not trying to drive a brand though and could be the difference between multimillion views and a couple hundred.  

The graphic design and animation that goes into these works is a unique job.  A whole range of these videos are popping up on the web and people are liking it pushing clips like the Crisis of Credit into viral status.     

We have touched this next video in a previous article and it has moved since then but is still waiting to be really picked up.  Notice the style and how the story is told.  The clip is well put together but has not utilized its potential yet.   

This is the start of a new style of video making.  It is right in line with the digital world.  Some videos use film and add effects like Super Chameleon.

Others use an all digital environment (Beat the BS is included here)

And amazingly, some use an incredible combination of both.  

These new age artists will lead the professional web video world as they hold the skills to impress a generation of information at a glance, ADHD, keep my interest or I’m gone, poof! style of media consumption.

Cheers!

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