About Viral

Q: What Sells Better than Sex? A: The Reminder to Have It

Marketing a condom is a pretty sweet gig. Unless you hit the percentage of people that live by the “you don’t wear a raincoat in the shower” modo you’ve pretty much got their attention immediately.

Blowing up condoms like a balloon is an idea as old as the concept of wearing one. Through the history of condom promotion there has been some evolution in strategy however. Promoting 99% protection appeals to safety, adding funny things to the end appeals to pleasure, coating it with a numbing agent appeals to the estimated time of arrival and the list goes on.

Now with the miracles created through advanced graphics (we can thank Pixar for pioneering that) and the creative inspiration of involving animals to make it less pornographic the result is several thousand hits in a few days.

Now that’s one sex out of the way that frankly didn’t need reminding, how do they get The Pill to be as appealing as cocaine to Boston George?

Cheers!