About Viral

Are Dentists the New Gateway Drug for Children?

Chalk down another for the cute kids. This category just got its newest viral video member. You’re hooked immediately into this drugged out kid just leaving the dentist. It’s hard not to watch as he claims he “can’t see anything” and then burst into semi-sedated outburst.

The video follows a unique group of content that uses its universally funny antics to go viral. Other videos in this category are renowned like Charlie Bit My Finger and Hahaha. Both of these are on the top of the all time list.  Take into account as well the two above mentioned videos are the first of their kind, added in 2007 and 2006, which only compounds their views with a keyword search like “hahaha”.  

David’s trip to the Dentist will be one for the books already hitting 1.5 million after 2 days. Not hard to see when the clip is littered with Hollywood clichés to match anything written for a drug inclusive film genre. The excellent script delivered by a kid serves up a solid recipe for humor.

From a marketing perspective, if this video came across a desk of the brand manager for Colgate or Crest it should feel like a huge loss. While this is a very difficult category of content producers to contact for business, the relationship between the goals of toothpaste as a product and a trip to the dentist are plenty. Anyone can easily imagine a quick branded message fly by pre or post roll.

The whole situation of these extremely humorous videos popping out of the web’s long tail is what gives the online video popularity system its spontaneity. This category of popularity will always have its tricks. Unless people stop getting sacked or kids go mute YouTube will continue to farm out these beauties.

Cheers