Music: Saturating YouTube’s Top 100
Avril Lavigne is the reigning queen when it comes to having the most viewed video of all time on YouTube. As of February 17th her Girlfriend video has been viewed over 115 500 000 times. That’s a lot of views.
What gives Avril the title (once belonging to a video called The Evolution of [...]
Levi’s is hoping users will get Unbuttoned
Adweek reported on Wednesday that Levi’s is treading into some new territory with their “Live unbuttoned” campaign. Hoping to follow in the footsteps of the hugely successful “Elf Yourself” campaign developed by EVB and Toy New York, Levi’s and EVB are asking a young male consumer to “unbutton their inner best”.
The San Francisco company has [...]
M.I.A. gets 14 million in 3 weeks with Paper Planes
How does M.I.A. release a song in 2007 and over the course of three weeks in August 2008 all of a sudden get 14 million hits?
Listening to the radio recently you will have no doubt noticed M.I.A. has reached the top spots on popular count downs with her single Paper Planes. The catchy beat, gangster [...]