Understanding Viral Videos: Production Vs Distribution

The creation of viral videos, as the saying goes, is like catching lightening in a bottle. The best the industry has come up with is to identify patterns and have keen salesmanship sell an idea to a client based on metrics that haven’t yet been solidified in a textbook. Below you will find [...]


Music: Saturating YouTube’s Top 100

Avril Lavigne is the reigning queen when it comes to having the most viewed video of all time on YouTube. As of February 17th her Girlfriend video has been viewed over 115 500 000 times. That’s a lot of views.
What gives Avril the title (once belonging to a video called The Evolution of [...]


The Evolving Elements of Popularity

This Post Evolved Into The Viral Catalog
In order to grasp the landscape of viral videos and their “popularity elements” we can organize the various elements into categories. The list below divides up a group of videos that show a good track record and have the numbers to prove it. Have a look through the categories [...]