Remind you of something?  No? How about the video “Did You Know?” that was done in 2008 and slept until 2009 before going viral.  Did You Know was not trying to drive a brand though and could be the difference between multimillion views and a couple hundred.  

The graphic design and animation that goes into these works is a unique job.  A whole range of these videos are popping up on the web and people are liking it pushing clips like the Crisis of Credit into viral status.     

We have touched this next video in a previous article and it has moved since then but is still waiting to be really picked up.  Notice the style and how the story is told.  The clip is well put together but has not utilized its potential yet.   

This is the start of a new style of video making.  It is right in line with the digital world.  Some videos use film and add effects like Super Chameleon.

Others use an all digital environment (Beat the BS is included here)

And amazingly, some use an incredible combination of both.  

These new age artists will lead the professional web video world as they hold the skills to impress a generation of information at a glance, ADHD, keep my interest or I’m gone, poof! style of media consumption.

Cheers!

The Super Chameleon is pushing for viral status.  Closing in on 400k (below) the video had an impressive start but will need a little more publicity to get over the million mark.  Ray Ban is hoping to see its 18k daily average (left) hold strong as summer approaches and consumers start to think about what shades to buy.  At the above rate it will take the clip just over a month to reach 1 million views and position it squarely on the edge of summer in beautiful May. 

In a creative round table the creator of virals like, Guy Catches Glasses and Cow Gives Birth to Dude, talks about his strategy for their latest video.  Releasing the videos on the NeverHideFilms channel the Super Chameleon has a running start.  

This is pillar number 1.  With a rough estimate of 2,500 subscribers to start the channel instantly gets the ball rolling in terms of getting put on the rising videos and popular charts.  Great videos can sit as sleepers without any initial push.  Distribution is a little easier with a small army of subscribers, an agency and the client behind you.    
The strategy discussed at the creative round table is about making a video that is border line believable.  It’s a classic example of making something that begs a debate.  Pillar number two in this case.  Does the Chameleon actually change color as it crosses over the strategically placed Ray Ban product?  Call the debunkers!  We need to know if this is an After Effect’s illusion.  

The video is popular enough that the comments like “Awesome” or “That’s so cool!” push the debunking explanations out of immediate site.  So the comments about chameleon emotions and After Effects get recycled over and over priming the debate.  

Pillar number three could potentially put this to be viral in the animal category of the viral catalog.  There’s something about showing animals in different ways that is innately attractive.  NeverHideFilms understands this from their work with the LEVIS Monkey. 

Cheers!

Additonal notes:

1) NeverHideFilms got over 30 new subscribers last week (now 2678) and their video had already past its initial hype. 

2) This isn’t one video for Ray Ban, it’s a huge addition to a campaign.  Guy Catches Glasses with face had just broken the 4 million mark when the March 24th spike (below) came from the Super Chameleon.