Guy Catches Glasses with Face is an earlier work of Never Hide Films and is listed in the Viral Catalog.  Guy Catches Glasses is currently running at 4.1 million views plus keep in mind the additional debunking and “is it true” publicity they got was sizable.

They followed it up with a video whos title takes the cake.  In term of sparking curiousity when you read “Cow Gives Birth to a Dude” you take a second glance.  At least 1.8 million people have.

This year’s release we have touched on before in the article 3 Pillar of Success for the Super Chameleon Viral and it should be noted that Chameleon is now sitting at 830k views.  What’s also interesting is that the release of their newest video, Massive Ball of Yarn Rolls Through San Francisco, has created a small scale compounding effect on Super Chameleon.  Since the release of Massive Ball of Yarn, Chameleon has steadily increased in average views going from 5400 at its lowest on May 4th to 7000 a day on the 6th. 

It’s still early for the Massive Ball of Yarn and we will be monitoring its progress.   The video is closing in on 40k and will need a few more blog posts to hit the charts where there sits a ton of untapped traffic.

It would be interesting to know how Ray-Bay sales fair in these economic times.  They have continued to use all forms of marketing having bought billboards in Europe (Netherlands), sprayed YouTube with a couple virals and matched their website to align with the Chameleon branding.  Ray-Bay seems to be ahead of the curve when it comes to integrated marketing. 

Cheers!

The Super Chameleon is pushing for viral status.  Closing in on 400k (below) the video had an impressive start but will need a little more publicity to get over the million mark.  Ray Ban is hoping to see its 18k daily average (left) hold strong as summer approaches and consumers start to think about what shades to buy.  At the above rate it will take the clip just over a month to reach 1 million views and position it squarely on the edge of summer in beautiful May. 

In a creative round table the creator of virals like, Guy Catches Glasses and Cow Gives Birth to Dude, talks about his strategy for their latest video.  Releasing the videos on the NeverHideFilms channel the Super Chameleon has a running start.  

This is pillar number 1.  With a rough estimate of 2,500 subscribers to start the channel instantly gets the ball rolling in terms of getting put on the rising videos and popular charts.  Great videos can sit as sleepers without any initial push.  Distribution is a little easier with a small army of subscribers, an agency and the client behind you.    
The strategy discussed at the creative round table is about making a video that is border line believable.  It’s a classic example of making something that begs a debate.  Pillar number two in this case.  Does the Chameleon actually change color as it crosses over the strategically placed Ray Ban product?  Call the debunkers!  We need to know if this is an After Effect’s illusion.  

The video is popular enough that the comments like “Awesome” or “That’s so cool!” push the debunking explanations out of immediate site.  So the comments about chameleon emotions and After Effects get recycled over and over priming the debate.  

Pillar number three could potentially put this to be viral in the animal category of the viral catalog.  There’s something about showing animals in different ways that is innately attractive.  NeverHideFilms understands this from their work with the LEVIS Monkey. 

Cheers!

Additonal notes:

1) NeverHideFilms got over 30 new subscribers last week (now 2678) and their video had already past its initial hype. 

2) This isn’t one video for Ray Ban, it’s a huge addition to a campaign.  Guy Catches Glasses with face had just broken the 4 million mark when the March 24th spike (below) came from the Super Chameleon.