aboutviral.com » Purchase Brothers

Sprint’s Now Network Taps into a New Media Style

Stuart Dykstra — Wed, 29 Apr 2009 19:46:32 +0000

Sprints newest campaign centered around the “now network” slogan follows a trend that is going to make graphic artists, Flash experts and After Effects professionals the new age directors. Take a look at Sprints lastest video.

Remind you of something? No? How about the video “Did You Know?” that was done in 2008 and slept until 2009 before going viral. Did You Know was not trying to drive a brand though and could be the difference between multimillion views and a couple hundred.

The graphic design and animation that goes into these works is a unique job. A whole range of these videos are popping up on the web and people are liking it pushing clips like the Crisis of Credit into viral status.

We have touched this next video in a previous article and it has moved since then but is still waiting to be really picked up. Notice the style and how the story is told. The clip is well put together but has not utilized its potential yet.

This is the start of a new style of video making. It is right in line with the digital world. Some videos use film and add effects like Super Chameleon.

Others use an all digital environment (Beat the BS is included here)

And amazingly, some use an incredible combination of both.

These new age artists will lead the professional web video world as they hold the skills to impress a generation of information at a glance, ADHD, keep my interest or I’m gone, poof! style of media consumption.

Cheers!

The Purchase Brothers Release Part 2 of the Half Life Viral

Stuart Dykstra — Thu, 09 Apr 2009 21:07:53 +0000

Escape from City 17 Part 2 is a perfect follow up, with amazing graphics it looks like they have secured more funding for what could become a very popular series.

We know. We had to. Having written an article on the first Escape from City 17 it came natural to check out the “second”. Not paying attention a clever uploader under the name purchosebrothers has duped 128 000 people thus far.

Interestingly enough the joke is not completely out of the blue as another video extremely similar to the Half Life style (it carries a Half Life tag as well) has surfaced out of the Netherlands. Tim Smit has gained a tsunami of attention since uploading What’s in the Box on March 13th.

The similarities are obvious and sources across the ponds claim he has raised studio attention not only for the skill but for the fact that it was done for 150 euros.

The RickRoll had to be done.

Cheers!

Purchase Brothers Find the End of the Rainbow With Escape From City 17 – Part 1

Stuart Dykstra — Sat, 21 Feb 2009 21:34:55 +0000

The Purchase Brothers have strung together the right ideas with Escape from City 17. They have joined a new league of individuals that have been able to showcase their talent without playing the Hollywood game when it comes to gaining credibility.

Escape from City 17 brings together the right elements to go viral. It found a motivated and savvy audience: gamers. The top linking sites to the clip are all video game related. Half Life has a huge following (built over a decade) and combine that with the obvious talent the Purchase Brothers display it isn’t hard to see why this video is making waves.

YouTube Honors are truly gratifying and this week was first-class for the Purchase Brothers. As of today Escape from City 17 is the most discussed (this month) video in Canada, but that’s pittance compared to the 72 others that are on the list. Honors like #1 Top Rated (all time) must be truly flattering along with the 21 countries that listed the video in their most viewed section for the week.

No doubt sonsanddaughters.ca are happy with the exposure they are getting. Potential clients will be knocking everyday armed with the knowledge that the whole project cost only 500$.

Cheers