She has become a mega star in the last year and if you thought Susan Boyle was huge check out Gaga’s social network.  Her Twitter and Facebook are both in the millions in terms of followers and fans.  There is no point in listing the current number on either of these networks because that figure’s growth is so large any attempt would be quickly become outdated with her next release.

What I will do, to give some perspective on Gaga’s online fame, is show you how she has elbowed her way to the top.

In a recent article I outlined how the landscape of the YouTube’s all time most viewed content has shifted with the introduction of Vevo.   Vevo has taken some key top players off the top of the YouTube chart and left room Gaga to climb to the top with her incredibly successful song Bad Romance.  In a few days time she will surpass Charlie bit my finger as she has closed the gap to be within 1 million views of the famed Brit.

Charlie Bit my finger  again- 178 018 293
Bad Romance – 176 812 357

Why is relevant?

Charlie bit my finger has been online for years whereas Lady Gaga’s Bad Romance has only been available for months. Kid clips individually just can not compete with the viral nature of music.

Cheers!

Note: the tactic of including “Vevo” in Lady Gaga’s channel name and allowing the label’s music to be played through the Vevo advertising system while still including it on the YouTube all time chart means the song is double listed unlike any other top performing song.  Avril’s “Girlfriend” does have the tag but is not listed on the YouTube all time most viewed chart.

Source: YouTube

Miley Cyrus continues to dominate the chart movement as she closes in on Leona Lewis but the real fear is that the time advantage looks like it may be showing signs of weakness.  The artists present were some of the first to dominate the chart and have enjoyed the compounding factor of the position.  But, as the big name companies funnel the views to YouTube by disabling the embedding function it allows for others to use the advantage and close the gap.  Burnin’ Up does not disable the function and Akon does…  

Beyonce, Lady Gaga and Katie Perry have taken to disabling the embedding function as well however, they still have climbed the charts extremely rapidly starting to make appearances on the first page of the chart but not yet in the top ten.   

We shall see how this plays out in the next two weeks.  

Cheers!

Source: YouTube, April 18th 2009

Arguably there is another video on this chart that hasn’t disabled embedding (Timbaland) and it is not growing at an unusually high rate.  The Jonas Brother’s on the other hand has embedding enabled and for last the last three 2 week check ups it has grown almost a million every time.  The Jonas Brothers released there song SOS two month before Apologize came out so the time difference doesn’t seem valid here either.   

Timbaland and The Jonas Brothers represent competing points and Miley acts as a tie breaker having been released a year after The Jonas Brothers, 7 Things is climbing faster than any other video on the chart.  

Avril Lavigne – Girlfriend 
Chris Brown – With You
Rihanna – Don’t Stop the Music
Leona Lewis – Bleeding Love
Alicia Keys – No One


Chris Brown – Kiss Kiss
Akon – Don’t Matter

Looking off the first page of the chart.

Here are some recently added videos and their progress as they try to get to these coveted 10 spots. 

Beyonce has 52 million and Single Ladies has embedding disabled.  This video came on the scene in November of 2008 so it has made ground very quickly averaging roughly 866k a month.   

Universal takes a different approach with the video Jizz in my Pants by the The Lonely Island.  It dances annotations and ITunes buttons on the page to direct consumers to a purchase point.  The Lonely Island tunes were available as of February 2009 and Jizz in my Pants has already topped 40 million.  Guess what…It doesn’t disable embedding either.