Minor Case of the Flu Viral

In the earlier post Understanding Videos: Production Vs Distribution we described the nature of a flu viral to some degree.  A flu viral can grip a niche market like any common cold and be gone just as fast.  Using the example of the streaker at the Blue Jays game from the earlier post we can [...]


Understanding Viral Videos: Production Vs Distribution

The creation of viral videos, as the saying goes, is like catching lightening in a bottle. The best the industry has come up with is to identify patterns and have keen salesmanship sell an idea to a client based on metrics that haven’t yet been solidified in a textbook. Below you will find [...]