Remind you of something?  No? How about the video “Did You Know?” that was done in 2008 and slept until 2009 before going viral.  Did You Know was not trying to drive a brand though and could be the difference between multimillion views and a couple hundred.  

The graphic design and animation that goes into these works is a unique job.  A whole range of these videos are popping up on the web and people are liking it pushing clips like the Crisis of Credit into viral status.     

We have touched this next video in a previous article and it has moved since then but is still waiting to be really picked up.  Notice the style and how the story is told.  The clip is well put together but has not utilized its potential yet.   

This is the start of a new style of video making.  It is right in line with the digital world.  Some videos use film and add effects like Super Chameleon.

Others use an all digital environment (Beat the BS is included here)

And amazingly, some use an incredible combination of both.  

These new age artists will lead the professional web video world as they hold the skills to impress a generation of information at a glance, ADHD, keep my interest or I’m gone, poof! style of media consumption.

Cheers!

The leading video was uploaded to amybethhale’s channel on Oct. 21st 2008 and sat quietly for months with minor incremental views.  We first saw it in an email early that fall as the virus had not yet taken hold but was clearly spreading as the email was addressed to this sneezer’s entire contact list.

Source: Amybeth's YouTube Insights

The beginning of 2009 marked a steady increase for this particular video increasing daily all the way through February as well.  Finally, its daily views peaked in March reaching up to about 70k a day.  This comes from Amybeth Hale’s YouTube insights as she held the channel with the leading video accounting for 4.5 million of the total views.  Her insights also tell us that this increase in views was predominantly because the United States finally picked up the contagious piece of media.     

From the post Understanding Viral Videos: Production Vs Distribution the description of a sleeper viral can be explained and mapped out via the increase in popularity as it spread through various audiences and delivery systems.

The research and assembly that was done by Karl Fisch, Scott McLeod, and Jeff Brenman to create this video provides a clear glimpse at what exceptional content can do by itself. 

Cheers!