Did You Know Emerges as a Sleeper Viral

Did You Know is a perfect example of a Sleeper Viral.  The video wasn’t designed to sell a product and had no major promotion behind its spread.  The video is simply interesting enough to catch people’s attention and slowly but surely hit a tipping point launching it to a famed 6.5 million view status it [...]

Signs and Her Morning Elegance are Content (Production) Based Virals

Good creative video production has a significant place amongst the other virals as Her Morning Elegance tops 6.1 million and Signs is now well over 1.2 million. 
Her Morning Elegance

These two pieces of art represent videos that grow out of the content production side of the viral model (bottom).  In Her Morning Elegance it is visually [...]

The Not So Secret Viral Marketing Strategies

On the subject of Viral Videos one question prevails when people sit down and think about viral marketing strategies: is content king?
 
In previous decades the question was debated through examples of companies like Comcast and Disney (who almost joined under one umbrella way back when).  Comcast and Disney both flirted with the idea of having [...]