Spring Virals. Ray-Ban. Your Next Sunglasses?
Summer is approaching and by now hopefully you have already enjoyed some sun, maybe even thoughts about buying some sun glasses. It’s that time of year and Ray-Ban is using some of the tried tested and true to carry their lastest viral video. Never Hide Films made a couple viral mentionables so we will take you through a Ray Ban campaign that is serving up some decent exposure.
Guy Catches Glasses with Face is an earlier work of Never Hide Films and is listed in the Viral Catalog. Guy Catches Glasses is currently running at 4.1 million views plus keep in mind the additional debunking and “is it true” publicity they got was sizable.
They followed it up with a video whos title takes the cake. In term of sparking curiousity when you read “Cow Gives Birth to a Dude” you take a second glance. At least 1.8 million people have.
This year’s release we have touched on before in the article 3 Pillar of Success for the Super Chameleon Viral and it should be noted that Chameleon is now sitting at 830k views. What’s also interesting is that the release of their newest video, Massive Ball of Yarn Rolls Through San Francisco, has created a small scale compounding effect on Super Chameleon. Since the release of Massive Ball of Yarn, Chameleon has steadily increased in average views going from 5400 at its lowest on May 4th to 7000 a day on the 6th.
It’s still early for the Massive Ball of Yarn and we will be monitoring its progress. The video is closing in on 40k and will need a few more blog posts to hit the charts where there sits a ton of untapped traffic.
It would be interesting to know how Ray-Bay sales fair in these economic times. They have continued to use all forms of marketing having bought billboards in Europe (Netherlands), sprayed YouTube with a couple virals and matched their website to align with the Chameleon branding. Ray-Bay seems to be ahead of the curve when it comes to integrated marketing.
Cheers!
Major Moves on the YouTube All Times Chart
In the past two weeks 3 major shifts happened on the YouTube All Time most viewed chart.
1) Miley Cyrus passed Alicia Keys taking 5th place
2) The Jonas Brothers stepped up from the bottom taking number 9 away from Akon
3) Avril Lavigne stays in the number one spot for music videos but has been shoved to the number 2 slot for all video as The Evolution of Dance reclaims the throne.
Maybe disabling embedding has played a role? Look at the two videos with the highest growth, they both allow others to embed. All the others present on the chart (except Timbaland) disable the embedding feature as we saw just over two weeks ago.
Source: YouTube
Cheers!
Sprint’s Now Network Taps into a New Media Style
Sprints newest campaign centered around the “now network” slogan follows a trend that is going to make graphic artists, Flash experts and After Effects professionals the new age directors. Take a look at Sprints lastest video.
Remind you of something? No? How about the video “Did You Know?” that was done in 2008 and slept until 2009 before going viral. Did You Know was not trying to drive a brand though and could be the difference between multimillion views and a couple hundred.
The graphic design and animation that goes into these works is a unique job. A whole range of these videos are popping up on the web and people are liking it pushing clips like the Crisis of Credit into viral status.
We have touched this next video in a previous article and it has moved since then but is still waiting to be really picked up. Notice the style and how the story is told. The clip is well put together but has not utilized its potential yet.
This is the start of a new style of video making. It is right in line with the digital world. Some videos use film and add effects like Super Chameleon.
Others use an all digital environment (Beat the BS is included here)
And amazingly, some use an incredible combination of both.
These new age artists will lead the professional web video world as they hold the skills to impress a generation of information at a glance, ADHD, keep my interest or I’m gone, poof! style of media consumption.
Cheers!