About Viral

3 Pillars of Success for The Super Chameleon Viral by NeverHideFilms

Source: Tubemogul

The Super Chameleon is pushing for viral status.  Closing in on 400k (below) the video had an impressive start but will need a little more publicity to get over the million mark.  Ray Ban is hoping to see its 18k daily average (left) hold strong as summer approaches and consumers start to think about what shades to buy.  At the above rate it will take the clip just over a month to reach 1 million views and position it squarely on the edge of summer in beautiful May. 

In a creative round table the creator of virals like, Guy Catches Glasses and Cow Gives Birth to Dude, talks about his strategy for their latest video.  Releasing the videos on the NeverHideFilms channel the Super Chameleon has a running start.  

This is pillar number 1.  With a rough estimate of 2,500 subscribers to start the channel instantly gets the ball rolling in terms of getting put on the rising videos and popular charts.  Great videos can sit as sleepers without any initial push.  Distribution is a little easier with a small army of subscribers, an agency and the client behind you.    
The strategy discussed at the creative round table is about making a video that is border line believable.  It’s a classic example of making something that begs a debate.  Pillar number two in this case.  Does the Chameleon actually change color as it crosses over the strategically placed Ray Ban product?  Call the debunkers!  We need to know if this is an After Effect’s illusion.  

The video is popular enough that the comments like “Awesome” or “That’s so cool!” push the debunking explanations out of immediate site.  So the comments about chameleon emotions and After Effects get recycled over and over priming the debate.  

Pillar number three could potentially put this to be viral in the animal category of the viral catalog.  There’s something about showing animals in different ways that is innately attractive.  NeverHideFilms understands this from their work with the LEVIS Monkey. 

Cheers!

Additonal notes:

1) NeverHideFilms got over 30 new subscribers last week (now 2678) and their video had already past its initial hype. 

2) This isn’t one video for Ray Ban, it’s a huge addition to a campaign.  Guy Catches Glasses with face had just broken the 4 million mark when the March 24th spike (below) came from the Super Chameleon.