She has become a mega star in the last year and if you thought Susan Boyle was huge check out Gaga’s social network.  Her Twitter and Facebook are both in the millions in terms of followers and fans.  There is no point in listing the current number on either of these networks because that figure’s growth is so large any attempt would be quickly become outdated with her next release.

What I will do, to give some perspective on Gaga’s online fame, is show you how she has elbowed her way to the top.

In a recent article I outlined how the landscape of the YouTube’s all time most viewed content has shifted with the introduction of Vevo.   Vevo has taken some key top players off the top of the YouTube chart and left room Gaga to climb to the top with her incredibly successful song Bad Romance.  In a few days time she will surpass Charlie bit my finger as she has closed the gap to be within 1 million views of the famed Brit.

Charlie Bit my finger  again- 178 018 293
Bad Romance – 176 812 357

Why is relevant?

Charlie bit my finger has been online for years whereas Lady Gaga’s Bad Romance has only been available for months. Kid clips individually just can not compete with the viral nature of music.

Cheers!

Note: the tactic of including “Vevo” in Lady Gaga’s channel name and allowing the label’s music to be played through the Vevo advertising system while still including it on the YouTube all time chart means the song is double listed unlike any other top performing song.  Avril’s “Girlfriend” does have the tag but is not listed on the YouTube all time most viewed chart.

Source: YouTube

Miley Cyrus continues to dominate the chart movement as she closes in on Leona Lewis but the real fear is that the time advantage looks like it may be showing signs of weakness.  The artists present were some of the first to dominate the chart and have enjoyed the compounding factor of the position.  But, as the big name companies funnel the views to YouTube by disabling the embedding function it allows for others to use the advantage and close the gap.  Burnin’ Up does not disable the function and Akon does…  

Beyonce, Lady Gaga and Katie Perry have taken to disabling the embedding function as well however, they still have climbed the charts extremely rapidly starting to make appearances on the first page of the chart but not yet in the top ten.   

We shall see how this plays out in the next two weeks.  

Cheers!

Image by: MaurissaHunter.com

YouTube’s All Times most viewed video chart is being taken over by music.  When we first reported on the top 100 70% of videos on the Top 100 all time chart were music videos.  Currently, the music videos on the chart today account for 72% of all videos.  The growth of 2% occured because music is extremely viral.  Artist like Lady Gaga and Beyonce released songs (Just Dance, Single Ladies) and within months their making an appearance on the top 100.  Universal Music Group has 14 songs on this list!!!!

Looking closer at the Top Ten, 6 are music videos and interestingly positions 11 to 15 are all music video just waiting to squeeze those last 4 out.

So without boring you further here’s the list as of May 12th.

1.          Evolution of Dance
119,550,702 views
judsonlaipply

2.          Avril Lavigne – Girlfriend
119,330,598 views
RCARecords

3.          Charlie bit my finger – again !
96,161,584 views
HDCYT

4.          Chris Brown – With You
92,317,850 views
ChrisBrownTV

5.          Jeff Dunham – Achmed the Dead Terrorist
88,541,104 views
KrowBatellio

6.          Rihanna – Don’t Stop The Music
88,126,125 views
universalmusicgroup

7.          Leona Lewis – Bleeding Love
85,629,502 views
leonalewis

8.          Hahaha
82,819,724 views
BlackOleg

9.          Miley Cyrus – 7 Things
82,055,298 views
hollywoodrecords

10.        Alicia Keys – No One
79,757,444 views
aliciakeys

11.        Timbaland – Apologize
74,919,225 views
1988basti

12.        Chris Brown – Kiss Kiss
66,915,438 views
ChrisBrownTV

13.        Jonas Brothers – SOS
64,909,183 views
JonasBrothersMusic

14.        Akon – “Don’t Matter”
64,280,428 views
srcrecords

15.        Jonas Brothers – Burnin’ Up
64,260,661 views
JonasBrothersMusic

16.        Potter Puppet Pals in “The Mysterious Ticking Noise’
61,604,356 views
NeilCicierega

17.        KATY PERRY “Hot’n'cold”
59,877,712 views
capitolfrance

18.        Crank Dat Soulja Boy Spongebob
59,083,830 views
MastaBest

19.        guitar
59,087,037 views
guitar90

20.       Timbaland – The Way I Ar
58,900,861 views
TimbalandMusic

21.        Vanessa Hudgens Say Ok
58,768,997 views
hollywoodrecords

22.        Lady Gaga – Just Dance
55,022,629 views
universalmusicgroup

23.        Beyoncé – Single Ladies
54,849,110 views
beyonce

24.        Susan Boyle – Singer
55,189,882 views
BritainsSoTalented

25.        Jordin Sparks – No Air
54,330,242 views
JordinSparks

26.        High School Musical
54,022,619 views
hereforyou13

27.        Soulja Boy Tell`em – Crank That
51,740,388 views
universalmusicgroup

28.        Paul sings Nessun Dorma
51,288,200 views
myredroom

29.        Sean Kingston – Beautiful Girls
49,820,635 views
seankingston

30.        Rihanna – Take A Bow
49,586,881 views
universalmusicgroup

31.        Beyoncé – If I Were A Boy
48,861,496 views
beyonce

32.        ”Weird Al” Yankovic – White & Nerdy
48,352,974 views
alyankovic

33.        Chris Brown – Forever
47,883,546 views
ChrisBrownTV

34.        OK Go – Here It Goes Again
46,779,599 views
OkGo

35.        Britains Got Talent ? Connie Talbot
46,533,741 views
behindthesecret

36.        High School Musical 2 – Everyday
45,791,651 views
ben9223

37.        Jizz In My Pants
45,408,478 views
thelonelyisland

38.        Coldplay – Viva La Vida
45,027,526 views
parlophone

39.        Battle at Kruger
43,547,047 views
Jason275

40.        Rihanna – Hate That I Love You
43,546,335 views
universalmusicgroup

41.        Free Hugs Campaign
42,827,775 views
PeaceOnEarth123

42.        Soulja Boy – How to Crank That
41,630,976 views
SouljaBoy

43.        GUMMY BEAR SONG
41,280,437 views
purplehaze26

44.        Soulja Boy Tell ‘Em – Crank That
40,479,699 views
SouljaBoy

45.        FLO Rida feat. T.Pain – Low
40,128,708 views
blacktreemedia

46.        Jonas Brothers: When You Look Me In the Eyes
39,780,232 views
JonasBrothersMusic

47.        Rihanna – Disturbia
39,109,580 views
universalmusicgroup

48.        High School Musical – We’re All in this Together
38,381,990 views
John4210

49.        Leona Lewis – Better In Time
38,309,991 views
leonalewis

50.        Avril Lavigne – When You’re Gone
38,302,427 views
RCARecords

51.        50 Cent AYO Technology
37,766,408 views
50CentMusic

52.        ? Kelsey Briggs ? – True Story
37,356,521 views
shonyakay

53.        ”Chocolate Rain” Original Song
37,246,975 views
TayZonday

54.        The Pussycat Dolls – When I Grow Up
37,216,431 views
universalmusicgroup

55.        Charlie The Unicorn
36,872,058 views
gswanson17

56.        Plain White T’s – Hey There Delilah
36,567,958 views
FearlessRecords

57.        Aerosmith – I Don’t Wanna Miss a Thing
36,326,089 views
lisachii

58.        Michael Jackson – Thriller
35,907,007 views
michaeljackson

59.        M.I.A. PAPER PLANES
35,906,723 views
worldtown

60.        High School Musical- Something New
35,742,941 views
dragonisk

61.        Usher featuring Young Jeezy – Love in this Club
35,702,365 views
ushertv

62.        Fall Out Boy – Thnks fr th Mmrs
35,358,697 views
universalmusicgroup

63.        Amy Winehouse – Rehab
35,175,649 views
PelicanKiss

64.        The Sneezing Baby Panda
35,137,285 views
jimvwmoss

65.        Miss Teen USA 2007 – South Carolina
35,060,279 views
IRamzayI

66.        extreme funny!! The ORIGINAL
34,959,362 views
Kitti1

67.        T-Pain featuring Akon – Bartender
33,887,857 views
TPainVideos

68.        KARDINAL OFFISHALL ‘DANGEROUS’
33,558,976 views
KardinalOffishall416

69.        System Of A Down – Chop Suey!
33,342,875 views
systemofadown

70.        Akon – I Wanna Love You
33,265,701 views
universalmusicgroup

71.        My Webcam Tease
33,233,378 views
philiptarry

72.        Tokio Hotel – Monsoon
32,910,584 views
astrid2208

73.        Dj tiesto power mix
32,586,552 views
Kamikazeepanda

74.        Ne-Yo – Closer
32,531,881 views
universalmusicgroup

75.        Chris Brown featuring Lil’ Wayne – Gimme That
32,325,311 views
ChrisBrownTV

76.        Leona Lewis – Bleeding Love
31,339,564 views
leonalewis

77.        rihanna unfaithful
31,281,902 views
fluffypuppy12

78.        candy shop (50 cent)
31,066,480 views
TUBAGEMAA

79.        David Guetta & Chris Willis – Love is Gone
31,072,728 views
davidguetta

80.        TAYLOR SWIFT: TEARDROPS
30,972,091 views
freshwunder

81.        Lil Wayne – Lollipop: BET
30,961,636 views
universalmusicgroup

82.        Vanessa Hudgens – Sneakernight
30,882,559 views
hollywoodrecords

83.        Daft Hands – Harder, Better, Faster, Stronger
30,803,413 views
FrEckleStudios

84.        Eminem – When I’m Gone
30,739,079 views
BattleaxeRecords

85.        P!nk – So What
30,226,977 views
PinkVideoVault

86.        Avril Lavigne – My Happy Ending
30,100,938 views
xoXEmiXox

87.        Barack Obama Hillary Clinton
30,060,972 views
wolf084

88.        Colbie Caillat – Bubbly
29,659,234 views
universalmusicgroup

89.        Aventura – Mi Corazoncito Video
29,488,583 views
banilejo89

90.        crazy frog
29,285,372 views
rambofight

91.        Rihanna – Shut Up and Drive
29,278,162 views
universalmusicgroup

92.        Numa Numa
28,676,729 views
xloserkidx

93.        Ronaldinho: Touch of Gold
28,650,074 views
Nikesoccer

94.        Aly & AJ – Potential Breakup Son…
28,556,188 views
hollywoodrecords

95.        High School Musical
28,515,332 views
John4210

96.        Urban Ninja
28,200,093 views
mrWoot

97.        Our Song- Taylor Swift
28,084,087 views
fruiTstripEs7

98.        Metro Station – Shake It
28,077,765 views
MetroStationTV

99.        Shakira – Whenever, Wherever
28,020,162 views
shakira

100.      Snow Patrol – Chasing Car
28,015,174 views
universalmusicgroup

To see the Chart right now click here

Cheers!

As for other successes on the web the second YouTuber has now cracked a million subscribers giving Fred (#1) and Nigahiga (#2) huge audiences tuning in to there video sagas.  Considering their age it will be extremely interesting to watch how these two YouTubers develop this extremely young career path.    

Cheers!

Guy Catches Glasses with Face is an earlier work of Never Hide Films and is listed in the Viral Catalog.  Guy Catches Glasses is currently running at 4.1 million views plus keep in mind the additional debunking and “is it true” publicity they got was sizable.

They followed it up with a video whos title takes the cake.  In term of sparking curiousity when you read “Cow Gives Birth to a Dude” you take a second glance.  At least 1.8 million people have.

This year’s release we have touched on before in the article 3 Pillar of Success for the Super Chameleon Viral and it should be noted that Chameleon is now sitting at 830k views.  What’s also interesting is that the release of their newest video, Massive Ball of Yarn Rolls Through San Francisco, has created a small scale compounding effect on Super Chameleon.  Since the release of Massive Ball of Yarn, Chameleon has steadily increased in average views going from 5400 at its lowest on May 4th to 7000 a day on the 6th. 

It’s still early for the Massive Ball of Yarn and we will be monitoring its progress.   The video is closing in on 40k and will need a few more blog posts to hit the charts where there sits a ton of untapped traffic.

It would be interesting to know how Ray-Bay sales fair in these economic times.  They have continued to use all forms of marketing having bought billboards in Europe (Netherlands), sprayed YouTube with a couple virals and matched their website to align with the Chameleon branding.  Ray-Bay seems to be ahead of the curve when it comes to integrated marketing. 

Cheers!

1) Miley Cyrus passed Alicia Keys taking 5th place

2) The Jonas Brothers stepped up from the bottom taking number 9 away from Akon

3) Avril Lavigne stays in the number one spot for music videos but has been shoved to the number 2 slot for all video as The Evolution of Dance reclaims the throne.  

Maybe disabling embedding has played a role?  Look at the two videos with the highest growth, they both allow others to embed.  All the others present on the chart (except Timbaland) disable the embedding feature as we saw just over two weeks ago.      

Source: YouTube

 
Cheers!

The leading video was uploaded to amybethhale’s channel on Oct. 21st 2008 and sat quietly for months with minor incremental views.  We first saw it in an email early that fall as the virus had not yet taken hold but was clearly spreading as the email was addressed to this sneezer’s entire contact list.

Source: Amybeth's YouTube Insights

The beginning of 2009 marked a steady increase for this particular video increasing daily all the way through February as well.  Finally, its daily views peaked in March reaching up to about 70k a day.  This comes from Amybeth Hale’s YouTube insights as she held the channel with the leading video accounting for 4.5 million of the total views.  Her insights also tell us that this increase in views was predominantly because the United States finally picked up the contagious piece of media.     

From the post Understanding Viral Videos: Production Vs Distribution the description of a sleeper viral can be explained and mapped out via the increase in popularity as it spread through various audiences and delivery systems.

The research and assembly that was done by Karl Fisch, Scott McLeod, and Jeff Brenman to create this video provides a clear glimpse at what exceptional content can do by itself. 

Cheers!

Source Tubemogul

Her daily view count on the most active YouTube video reached almost 7 million on April 17th.  Connie currently has 43 million views and Paul Potts has about 45.  Susan Boyle’s video was uploaded on April 11th, 2009 and in 8 days has jumped to over 30 million views (April 19th).  

This one YouTube video only makes up some of sensation.  The Viral Video Chart is reporting Susan Boyle’s success at 64 miilion views.  Take into account there are 63 duplicate videos. 

Source: Tubemogul

In the wake of Susan Boyles explosion Paul Pott’s video (nessun dorma) is back on the charts as well.  This video truly shot through the Internet at lightening speed and is rasing the tide for another classic.  It’s no longer a question of “have you seen?” but “you haven’t heard?” of the Susan Boyle.  She has appeared on numerous shows including Larry King and still a week after the virus took hold there are 6 videos about her on the front page of YouTube’s daily popular chart all of which are over 100k.  

This is a truly amazing story of talent.  

Update: April 20th, 2009- 74.5 million views (Viral Video Chart)

Update: April 23rd, 2009- Susan is poised to break 100 million views, currently at 98 million (Viral Video Chart)

Update: April 29th, 2009 – Susan Boyle is the most viral piece of media on the web with 123 million total views (Viral Video Chart).

    

Source: Viral Video Chart

Update: May 5th, 2009 – The Mt. Everest of publicity.  SB now hits 132.6 million (Viral Video Chart) more than a third of that (51 million) from YouTube.  

Combining music and comedy is a lethal combination launching Andy Samberg even higher as he releases a CD (Incredibad) with his growing compilation of tracks. The situation smells like Adam Sandler in 1993 when There All Gonna Laugh at You came out. The comedy and sketch mixture is a perfect recipe for advancing ones stardom. Only this time the hype is based online. The Lonely Island channel has broken 90 million views with the release of Like a Boss in early April.

Source: Tubemogul

Looking at The Lonely Island’s stats over the last couple days the impact becomes visually clear what Andy is doing online. On December 6th the I Jizzed in my Pants song was released and the taboo subject only caused it to circulate more.

Andy Samberg is putting all the elements together to make successful virals. He is following the patterns and succeeding (the patterns are based on the stickiness factors in the book Made to Stick by Chip and Dan Heath). For instance:

Simple (Music) – Samberg’s videos include extremely simple concepts blown up to great proportions. Mark Wahlburg talks to animals (SNL), Like a Boss (The lyrics arn’t complicated here), Jizz in my pants and I’m on a Boat.

Controversy (unexpected) – Jizz is a controversial word, Dick in a Box (SNL) pushes the limits the same way Adam Sandler’s Goat use to talk about getting beat by his old man on a 40 of Jim Beam.

Source: Tubemogul

Comedy – Impressions, satire, ridiculous claims, funny faces all thrown together to reference pop culture (I’m on a Boat) for widespread appeal.

Credibility (Stars) – when you’re a star you can get other stars to work with you (Seth Rogan – Like a Boss, Chris Parnell – Chronicles of Narnia and Justin Timberlake – Dick in a Box, T-Pain – I’m on a Boat). Connections to SNL don’t hurt in gaining access to these names and neither does Samberg’s heritage.  Either way their tactics have definitely made an impact as The Lonely Island will continue hover around 670k (views) a day for the next couple weeks. 

Cheers!

We know.  We had to.  Having written an article on the first Escape from City 17 it came natural to check out the “second”.  Not paying attention a clever uploader under the name purchosebrothers has duped 128 000 people thus far.  

Interestingly enough the joke is not completely out of the blue as another video extremely similar to the Half Life style (it carries a Half Life tag as well) has surfaced out of the Netherlands.  Tim Smit has gained a tsunami of attention since uploading What’s in the Box on March 13th.

The similarities are obvious and sources across the ponds claim he has raised studio attention not only for the skill but for the fact that it was done for 150 euros.  

The RickRoll had to be done.  

Cheers!