Viralism
Minor Case of the Flu Viral
In the earlier post Understanding Videos: Production Vs Distribution we described the nature of a flu viral to some degree. A flu viral can grip a niche market like any common cold and be gone just as fast. Using the example of the streaker at the Blue Jays game from the earlier post we can [...]
Understanding Viral Videos: Production Vs Distribution
The creation of viral videos, as the saying goes, is like catching lightening in a bottle. The best the industry has come up with is to identify patterns and have keen salesmanship sell an idea to a client based on metrics that haven’t yet been solidified in a textbook. Below you will find [...]
The Not So Secret Viral Marketing Strategies
On the subject of Viral Videos one question prevails when people sit down and think about viral marketing strategies: is content king?
In previous decades the question was debated through examples of companies like Comcast and Disney (who almost joined under one umbrella way back when). Comcast and Disney both flirted with the idea of having [...]
