Viralism
Where Does Online Video Stand Now?
After reading a recent AdAge white paper assembled by Michael Learmonth it’s clear that major shifts are still to come. As much as people feel they understand the landscape of the media world, there are still some big unknowns.
Here are a collection of stats and quotes pulled from the white paper that have to do [...]
Minor Case of the Flu Viral
In the earlier post Understanding Videos: Production Vs Distribution we described the nature of a flu viral to some degree. A flu viral can grip a niche market like any common cold and be gone just as fast. Using the example of the streaker at the Blue Jays game from the earlier post we can [...]
Understanding Viral Videos: Production Vs Distribution
The creation of viral videos, as the saying goes, is like catching lightening in a bottle. The best the industry has come up with is to identify patterns and have keen salesmanship sell an idea to a client based on metrics that haven’t yet been solidified in a textbook. Below you will find [...]