Social Media
Matt Mason Writes a Must Read for the + 40 Demographic
Matt Mason is a forward thinker. His book The Pirate’s Dilemma is available online for whatever you want to pay. That’s right even 0.00 USD. By offering a digital copy Mason has followed the thinking in line with Malcolm Gladwell, Seth Godin and Radiohead (Radiohead experimented with the free concept for the album In Rainbows). [...]
Levi’s is hoping users will get Unbuttoned
Adweek reported on Wednesday that Levi’s is treading into some new territory with their “Live unbuttoned” campaign. Hoping to follow in the footsteps of the hugely successful “Elf Yourself” campaign developed by EVB and Toy New York, Levi’s and EVB are asking a young male consumer to “unbutton their inner best”.
The San Francisco company has [...]
Social Marketing Meets Garage App Development
Tuesday’s head on collision of the Toronto social media community saw a room full of eager developers and itchy marketers for the 4th FacebookCampToronto / Facebook Developers Garage series. We were introduced to the new platform changes that are coming about next week along with a quick demonstration on how to optimize Facebook advertising via [...]