Author Archive
How to use QR Codes to Go Viral
Disclaimer: I don’t actually show you how to use QR codes to Go Viral – that title is just really searchable. What I will do is outline the options you have as a marketer to use these types of codes. Then you can choose how to creatively use them while paying attention to a few [...]
Nike vs Adidas an Age Old Marketing Battle
Here are two searches worth browsing if you are ever curious about this Marketing stand off. Search: Nike Ads Search: Adidas Ads Spend some time looking at the campaigns. This is the best way I can serve up the info as my obvious bias plays favorites here. So, I”ll show you both sides of [...]
Interactive Videos Give Digital Another Edge Over TV
If you stumble across an interactive video you should get a tug feeling even if you don’t like it. In its very nature viewing the intro video to an Interactive is like reading the hook of a book. The video by itself feels incomplete. Other Interactives for your viewing pleasure. Cheers