Author Archive
Audiences Build as Online Celebrities Emerge
If you have ever browsed through YouTube’s endless database, chances are you’ve come across one of the many online celebrities that exist today. Millions upon millions of people visit YouTube everyday to watch their favorite music video or browse the latest viral video. Fact of the matter is there is a large on-demand audience watching [...]
Levi’s is hoping users will get Unbuttoned
Adweek reported on Wednesday that Levi’s is treading into some new territory with their “Live unbuttoned” campaign. Hoping to follow in the footsteps of the hugely successful “Elf Yourself” campaign developed by EVB and Toy New York, Levi’s and EVB are asking a young male consumer to “unbutton their inner best”. The San Francisco company [...]
It’s alive… and kicking it.
Hello fellow marketers and surfers alike, Welcome to the official release of AboutViral.com Over the last few months our team has been laying the foundation for some truly exciting things to come. The world of online marketing is changing at an ever increasing pace and we wanted a place to share thoughts, ideas, and research [...]