About Us

About Viral is a blog chronicaling the latest and greatest in the world of viral marketing.  We are dedicated to understaning how the social graph is impacting the modern marketing mix.  About Viral does acknowledge numerous examples of viral videos that were not introduced for commercial purposes but are equally important in the discussion. 

The Ultimate Indication of Success

A successful social media campaign can be measured by the rate at which it goes ”viral”.  Studying the variables that make up that success allows us to understand the conversation and the flow of information.  For this reason we coined the term Viralism, or the study of why certain messages, ideas, or trends become popular in the social sphere.  It is the term that we use to encompass the assortment of variables leading to a viral success.  Viralism is the result of a social movement whereby poeple turn to their computers as their primary source of information and this has been catalyzed by the Internet.