Archive for October, 2008
Audiences Build as Online Celebrities Emerge
If you have ever browsed through YouTube’s endless database, chances are you’ve come across one of the many online celebrities that exist today. Millions upon millions of people visit YouTube everyday to watch their favorite music video or browse the latest viral video. Fact of the matter is there is a large on-demand audience watching [...]
Levi’s is hoping users will get Unbuttoned
Adweek reported on Wednesday that Levi’s is treading into some new territory with their “Live unbuttoned” campaign. Hoping to follow in the footsteps of the hugely successful “Elf Yourself” campaign developed by EVB and Toy New York, Levi’s and EVB are asking a young male consumer to “unbutton their inner best”.
The San Francisco company has [...]
M.I.A. gets 14 million in 3 weeks with Paper Planes
How does M.I.A. release a song in 2007 and over the course of three weeks in August 2008 all of a sudden get 14 million hits?
Listening to the radio recently you will have no doubt noticed M.I.A. has reached the top spots on popular count downs with her single Paper Planes. The catchy beat, gangster [...]
